Is this any way to celebrate Mother's Day?
A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A.
These little rowdies like their carbonated beverages shaken, not stirred, and heavy on the Cheese Whiz, please! (Teach that chili dog a lesson!) Their acts of impish mayhem are captured in glorious Sam Peckinpah-style slow motion as the Willie Nelson-Waylon Jennings version of "Mammas Don't Let Your Babies Grow Up to Be Cowboys" plays in the background. The clerk looks horrified. Guess he doesn't like that song.
While all this is going on, Mom is outside, filling up at the pump. Too bad she doesn't drive a 2015 VW Passat Clean Diesel. It gets "up to 814 highway miles per tank," so you can "stop less, go more."
If you ask me, the store got off easy. The Golden Sisters and Stinky would've burned that mother down.
CREDITS
Client: Volkswagen of America
President, CEO: Michael Horn
Vice President, Marketing: Vinay Shahani
General Manager, Brand, Communications: Jennifer Clayton
Marketing Analyst: Steve Kuzemchak
Agency: Deutsch L.A.
Chief Creative Officer, North America: Pete Favat
Executive Vice President, Executive Creative Director: Todd Riddle
Senior Vice President, Group Creative Director: Heath Pochucha
Vice President, Creative Director: Paul Oberlin
Partner, Director of Integrated Production: Vic Palumbo
Vice President, Executive Integrated Producer: Erik Press
Integrated Producer: Kaitlin Moore
Associate Integrated Producer: Alex Saevitz
Music Director: Dave Rocco
Executive Vice President, Group Account Director: Tom Else
Senior Vice President, Group Account Director: Monica Jungbeck
Vice President, Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Vice President, Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategic Officer: Colin Drummond
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Hungry Man
Director: Hank Perlman
Executive Producer: Nancy Hacohen
Executive Producer, Director of Sales: Dan Duffy
Line Producer: Caleb Dewart
Editing Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Oliver Hecks
Managing Partner: David Glean
Executive Producer, Director of Development: Victoria Guenier
Executive Producer: Carolina Sanborn
Producer: Evan Hunningham
Color Correction: Apache
Executive Producer, Managing Director: LaRue Anderson
Producer: Caitlin Forrest
Senior Colorist: Steve Rodriguez
Postproduction, Visual Effects: Arsenal FX
Executive Producer: Ashley Hydrick
Senior Producer: Pravina Sippy
Lead Flame Artist: Matt Motal
Flame Artist: Jeff Aquino
Track: "Mammas Don't Let Your Babies Grow Up to Be Cowboys"
Performed by Waylon Jennings and Willie Nelson
Composed by Ed Bruce and Patsy Bruce
Courtesy of Sony Music Entertainment
By arrangement with Sony ATV Music Publishing
Audio Post Company: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller