Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy Berlin put you right to work.
They're more like exercise installations than billboards. One of them features a scrolling climbing wall; another invites you to punch it as hard as you can. And all of them will make you work up a thirst that Powerade can then quench.
Your move, Ikea. Via Ads of the World.
Project: "Workout Billboards"
Agency: Ogilvy & Mather, Berlin
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse