Canadian mobile carrier Koodo doesn't needlessly complicate things in this new campaign from Toronto agency Camp Jefferson.
Portraying itself as a company that's fair and honest, and makes lots of people happy, Koodo is using the line "Choosy Happy." And the ads simply try to capture the idea of happiness in ways that are giddy, cute, surreal and fun.
The brand worked with a slew of illustrators, animators, designers, artists and directors to create bit-size images of happiness, from an animated loop of a robot slipping on a banana peel to images of smiling popsicles and dogs that turn into bunnies.
The insight was that customer frustration in the telco industry has been rising in Canada across the board, but Koodo's customers remain happy—with high customer satisfaction numbers and a low number of complaints.
Check out some of the campaign materials below. It's like the happy side of the Internet threw a party that lasted for a week.
CREDITS
Client: Koodo Mobile
VP, Marketing Communications: Dan Quick
Director, Marketing Communications: Lise Doucet
Manager, Marketing Communications: Dragana Simao
Manager Quebec, Marketing Communications: Jennifer Robertson
Agency: Camp Jefferson
Executive Creative Director: Paul Little
Associate Creative Director: Julie Nikolic, Chris Obergfell
Copywriter: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner
Art Director: Julie Nikolic, Andrew Passas, Chris Obergfell, Caroline Friesen
Designer: Andrew Passas, Mo Bofill
Tech Lead: Thomas Schemmer
Director of Integrated Production, Producer: Jen Mete
Print Production Manager: Marietta Sterman
Integrated Production Coordinator: Lily Tran
SVP, Managing Partner: Peter Bolt
VP, Director of Planning: Andre Louis
VP, Director of Social and Innovation: Ian Barr
Social Content Strategist: Chris Campaner
VP, Director of Client Services: Edith Rosa
Account Supervisors: Lisa Taylor, Suyi Hua, Melanie Abbott
Account Coordinator: Sabrina Zavarise
French Agency: K72
Copywriter: Marc-Andre Savard
Art Director: Sebastien Boulanger
VP, Strategy: Michelle-Alex Lessard
Account Director: Rosalie Laflamme
Account Coordinator: Genevieve Turmel
Production Houses: Mike Perry Studios w/Suneeva, 1stAvenueMachine & MOM
Directors: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel
Executive Producers: Geoff Cornish, Sam Penfield, Richard Ostiguy
Artist Representative: Laura Beckwith
Head of Production: Lisanne McDonald
Line Producer: Annya Williams, Guillaume Vallée
Directors of Photography: Anna Wolf, Simon-Pierre Gingras
Photographer: Scottie Cameron
Set Designer: J Bell
Art Director: Louise Schabas
Animation Director: Mike Perry
Assistant Animation Director: Jim Stoten
Lead Animators: Isam Prado, Maya Eldelman
Animator: Lizzi Akana
Editorial House: 1stAvenueMachine
Editor: Marc-Antoine Croteau
Transfer: Ricart & Co.
Colourist: Seth Ricart
Online: 1stAvenueMachine
Online Artist: John Loughlin
Audio / Music House: Apollo Studios
Creative Director + Music Producer: Daenen Bramberger
Audio Engineer: Spencer Hall
Executive Producer: Tom Hutch
Development: Ransom Profit
Lead Developer: Heung Lee
Developer: Tony Valderrama