AlmapBBDO celebrates Getty Images' 20th birthday with this fun campaign that looks at how four famous people—Scarlett Johansson, Prince William, Serena Williams and Bill Clinton—have changed in appearance, using Getty photos of them over those 20 years.
There are 111 photos of each of them, but that's actually just a tiny fraction of what's available on Getty. For example, the agency had to comb through 32,246 photos of Clinton to choose the ones for his ad. Once chosen, the photos were arranged chronologically, showing the transformations in each of the four figures.
"The idea of depicting the passage of those 20 years through the images of globally relevant celebrities gave us the opportunity to not only observe the changes they underwent, but also provided a creative glimpse at what was going on in the world during that time, with the certainty that we were present during all the important moments across these two decades," says Renata Simões, marketing and content manager at Getty Images in Brazil.
See the ads below. Click to enlarge.
CREDITS
Client: Getty Images
Project: 20 Years
Agency: AlmapBBDO
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: André Gola, Benjamin Yung Jr., Marcelo Nogueira, Pernil
Art Director: Andre Sallowicz
Copywriter: Daniel Oksenberg
Photographer: archive Getty Images
Art Buyer: Teresa Setti, Ana Cecília Costa
Client Services: Cristina Chacon, Daniela P. Gasperini
Media: Flavio De Pauw, Patrícia Moreton
Advertiser's Supervisor: Renata Simões, Susan Smith Ellis, Carmen Cano