Bobblehead Bret Michaels sure drives a hard bargain. Must be the frozen stare and the defiant stance. You should probably take him along on your next car-buying venture. You want the leopard-print steering wheel cover, don't you?
The former Poison frontman trots out his cheeky sense of humor, along with his ceramic mini-doppelganger, for a digital video series promoting Nissan's commercial vehicles. The shorts are a follow-up to a campaign that launched last summer featuring Michaels in the Arizona desert surrounded by Nissan trucks, pyrotechnics, bandana-clad crash test dummies and hot chicks.
The work, from TBWA\Chiat\Day, also introduced the look-alike bobblehead that has since become a fan favorite. The agency, responding to Twitter and Facebook requests, just launched five "BobbleBret" videos, taking the doll off the dashboard. Michaels' power ballad version of the sappy Lionel Richie/Diana Ross duet "Endless Love" returns as the melodramatic soundtrack.
Among other unlikely scenarios, the new snippets show BobbleBret's silent negotiating skills at a Nissan dealership and his rock-star-sized tantrum in a green room. No brown M&Ms, he said!
Find all the videos at NissanToughLove.com.
CREDITS
Client: Nissan
Marketing Manager: Casey Kilmer
Senior Marketing Manager: Terri Welch
Agency: TBWA\Chiat\Day
Executive Digital Producer: Brian Jarmon
Creative Directors: Liz Levy, Jason Locey
Director: Nick Spooner
Production Company: The Sweet Shop
Managing Director: Laura Thoel
Head of Production: Preston Garrett
Line Producer: Breigh Kenley
Editorial: Jump LA
Editor: Patrick Griffin
Editorial Producer: Callie Beckmann
Executive Editorial Producer: Betsy Beale
Director of Photography: Adam Santelli