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Ad of the Day: Harrowing Abortion Tutorials Show How to Violently End a Pregnancy


Chile is one of only a handful of countries in the world where abortion is illegal in all its forms without exception. New legislation could ease that restriction in cases of rape or medical emergency. And it is being backed by three shocking PSAs from Grey Chile that show the desperate measures to which women resort when forced to seek abortion illegally.

The spots are styled like YouTube tutorials, though they quickly become dark and disturbing. They were released by Miles, a non-governmental organization, to rally support for an initiative by president Michelle Bachelet to ease the ban.

Abortion for medical reasons was legal in Chile from 1931 until 1989, when the dictatorship of General Augusto Pinochet outlawed it. Women found guilty of having abortions face up to five years in jail. An estimated 120,000 illegal abortions are performed in Chile every year, according to Miles.

Client: Miles
Agency: Grey Chile
Creatives: Alberto Osorio, Robert Canales, Pancho Rojas
Digital Creative: Felix Padilla, Mauricio Anaya, Roberto Aravena
Executive Creative Director: Carles Puig
Producer: Mauricio Medina
Account Managers: Javier Herrera, Oscar Lizarralde
Production Company: Funky Films
Executive Producer: Sole Sahie, Marco Jara
Director: Diaz+Garry

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