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Ad of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage


If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach.

McCann Mexico created the spot for online travel agency Best Day.

Why, you might ask? Because, spoiler alert, when you're sitting in cramped coach class on an airplane, a mashup of you and your neighbor's newspaper headlines might cause you to confuse a novelty butcher product with a stranded whale. But if you book with BestDay, you'll get a roomier, less weird seat.

Perhaps to its credit, it's less explicitly phallic than the billboard sausage that a Costa Rican beer brand erected over a highway last month. It's kind of a silly idea, a bit too charmed by its own desire to be clever and provocative, but not entirely without entertainment value.

In fact, its biggest problem is probably the totally ridiculous notion that anybody reads newspapers anymore.

Client: BestDay
Product: Online Agency Travel (OTA)
Agency: McCann Mexico City
Chief creative officer: Javi Carro
Creative director: Breno Cotta
Copywriter: Breno Cotta / Juan Pablo Balcazar / Eduardo Espinoza
Art director: Alejandro López
Production team: Juan González / Rafael López
Production house: The Maestros
Director: Gonzalo Oliveró
Production Team: Enrique Nava
Sound production: Look As Audio

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