On Tuesday morning, NASA showed the world that it's finally gotten around to visiting our solar system's favorite not-a-planet-anymore, Pluto. On Instagram, the once-blurry dot in space was featured in glorious high-res for all humankind to behold.
And brands, of course, wanted in.
Some inevitably made interstellar puns and ridiculous associations to their products, mostly phoning it in from far across the universe. Because really, no one is entirely sure how important Pluto is, since its demotion to dwarf planet.
Disney, which owns the rights to both Pluto the dog and Star Wars, didn't tweet anything (though Disney Channel's PR department did). UPDATE: Disney did post a late tweet—see below. And many of the usual real-time Twitter suspects, like DiGiorno, Oreo and Charmin, have been silent so far as well. (The latter has more of a thing for Uranus.)
Other brands did boldly go there, however. Check out a sampling of their voyages below.
Oh, boy! There's no pup more stellar than Pluto. pic.twitter.com/QwH1r51GGG
— Disney (@Disney) July 14, 2015
We ♥ Pluto. #PlutoFlyby#GoogleDoodlehttps://t.co/wOmhVx6VuTpic.twitter.com/m9upDvso9Y
— Google Doodles (@GoogleDoodles) July 14, 2015
if pluto were made of eggs would you eat it
— Denny's (@DennysDiner) July 14, 2015
.@NASA thanks for the first full color photo of #PlutoFlyBy! It looks like Equatorial P250-4. http://t.co/3jOyXboKgdpic.twitter.com/Aw2Br4LKu5
— BEHR Paint (@BehrPaint) July 14, 2015
Au contraire, @NASA. We're pretty sure Pluto is 15" long and plush. #TIL#PlutoFlybyhttp://t.co/mYXHwJ4WDFpic.twitter.com/mfH2OPXbet
— JCPenney (@jcpenney) July 14, 2015
Anybody else see that really cool rock formation on Pluto? #PlutoFlybypic.twitter.com/ZzCvhuX3fS
— Carolina Panthers (@Panthers) July 14, 2015
Great job, @NASA! It's always good to see some love for the little guy. #PlutoFlyby#SmallerIsBetterpic.twitter.com/VE6ttNhl4S
— White Castle (@WhiteCastle) July 14, 2015
Pluto looks sweeter than we imagined. #PlutoFlybypic.twitter.com/xg7Bjziplt
— Hostess Snacks (@Hostess_Snacks) July 14, 2015
Shall we bring bacon to Pluto? #PlutoFlyby
— Waffle House (@WaffleHouse) July 14, 2015
Attemping to view #Pluto from Earth is like trying to see a Berocca from 30 miles away. Great work @NASA#PlutoFlybypic.twitter.com/zwrqRYiJY9
— Berocca UK (@BeroccaUK) July 14, 2015
New satellite photos have revealed #Pluto is red like Mars, not icy and grey as expected. #ChewOfTheDay#PlutoFlybypic.twitter.com/BGZNP9f0Ht
— Rowntree's® (@ROWNTREES) July 14, 2015
We've detected strange activity during the #PlutoFlyby. #DoubleCheck this clip to see for yourself! https://t.co/SyLwFWrTx7
— State Farm (@StateFarm) July 14, 2015
Have a breadstick on us, Pluto! You'll always be a planet in our eyes. #PlutoFlybypic.twitter.com/Iv5rOAYUc5
— Olive Garden (@olivegarden) July 14, 2015
It may have taken 9 years to make it to Pluto, but you can do your own #PlutoFlyby in 3 days: http://t.co/xRp141ucOjpic.twitter.com/8sTR7pWHdN
— Audi (@Audi) July 14, 2015
Hello, #Pluto! #PlutoFlybypic.twitter.com/T8Nrpq6cJi
— Disney Channel PR (@DisneyChannelPR) July 14, 2015
Heerz a reely sooper closup pikchur of #Pluto. Wundur if thay hav #CowAppreciationDay today ther too. pic.twitter.com/4GB6GbgRgQ
— Chick-fil-A, Inc. (@ChickfilA) July 14, 2015
Three billion miles later Pluto is finally online. #Pluto#PlutoFlyBypic.twitter.com/LhdEyhVHMA
— Skype (@Skype) July 14, 2015
