JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC transit hubs that you don't accept gifts from strangers.
Rokkan worked on the project with production company North of New York and director Tucker Bliss. It involved rigging up a vending machine to spit out two Cokes—and then prompting the recipient to share one with a passerby. New Yorkers' famous distrust of each other surely made for some interesting cutting-room-floor footage, but they did get at least two minutes of usable stuff—where the sharing was actually appreciated by the passerby.
And for those brave enough to do the doling out (to "share a Coke with humanity," in a combining of company taglines), there was an even more special surprise awaiting them from JetBlue employees hiding nearby.
Check out the whole stunt below.
Client: JetBlue Airways
Client: Coca-Cola North America
Production Company: North of New York
Director: Tucker Bliss