Beats by Dr. Dre work has dominated the second annual Clio Music Awards, with R/GA winning four golds, and Sony Music a fifth, for their work on behalf of the headphones brand.
The five golds went to two campaigns—"LeBron Re-Established 2014," which won three, and "The Game Before the Game," which won two. The campaigns both won in the Film and Use of Music categories (with "LeBron Re-Established 2014" winning twice in the latter designation, as it was entered there by both R/GA and Sony Music).
Elsewhere, Spotify and Uber won two golds for their collaboration on "Your Ride. Your Music." And MasterCard also won two golds for its "Priceless Surprises" campaign.
The three other golds went to Phear Creative for Kings of Leon's "NachoVision"; Prettybird for Led Zeppelin's "Trampled Under Foot (Brandy & Coke)"; and TBWA\Chiat\Day for Gatorade's "Made in NY."
The Clio Music Awards celebrate excellence in music-industry marketing and advertising. Janelle Monáe, Grammy-nominated singer, songwriter, performer and producer; and Aloe Blacc, singer-songwriter and musician, were among this year's judges.
Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)
Clio Winners - Clio Music
Gold winners
• Phear Creative, New York "NachoVision," Kings of Leon (Digital/Social - Social Media)
• Spotify / Uber, Stockholm / San Francisco "Your Ride. Your Music.," Spotify / Uber (Digital/Social - Apps)
• R/GA London + R/GA Los Angeles, London "The Game Before the Game," Beats By Dr. Dre (Film - Long form, over 5 minutes)
• R/GA Los Angeles, Los Angeles "LeBron Re-Established 2014," Beats By Dr. Dre (Film - Short form, between 1 minute and 5 minutes)
• Prettybird, Culver City "Trampled Under Foot (Brandy & Coke)," Led Zeppelin (Innovative)
• MasterCard, Purchase, NY "Priceless Surprises," MasterCard (Integrated Campaign)
• MasterCard, Purchase, NY "Priceless Surprises," MasterCard (Partnerships/Collaborations)
• Spotify / Uber, Stockholm / San Francisco "Your Ride. Your Music.," Spotify / Uber (Partnerships/Collaborations)
• Sony Music, New York "Beats by Dre Presents: LeBron James in RE-ESTABLISHED 2014, Music by Hozier," Beats By Dr. Dre (Use of Music - 1-5 mins)
• R/GA Los Angeles, Los Angeles "LeBron Re-Established 2014," Beats By Dr. Dre (Use of Music - 1-5 mins)
• TBWA\Chiat\Day, Los Angeles "Made in NY," Gatorade (Use of Music - 1-5 mins)
• R/GA, London and Los Angeles "The Game Before the Game," Beats By Dr. Dre (Use of Music - 5 mins or more)
Silver winners
• Energy BBDO, Chicago "Bud Light Coin," ABinBev (Design - Stage Design)
• twofifteenmccann, San Francisco "Pandora Thumb Moments: Radio Promotion for the Digital Radio Age," Pandora (Digital/Social - Other)
• Razorfish, New York "Spotify Year in Music," Spotify (Digital/Social - Social Media)
• We Are Social, Paris "Hello play!," Hello bank! (Digital/Social - Websites)
• The Branching, Richmond "Foo Fighters RVA," Foo Fighters (Events/Experiential - Guerrilla)
• KNARF®, New York "Buddhist Monks," MCA-DAY (Events/Experiential - Guerrilla)
• Energy BBDO, Chicago "Bud Light Coin," ABinBev (Events/Experiential - Activation)
• the participation agency, New york "The Patch," Sour Patch Kids (Events/Experiential - Activation)
• RCA Records, New York ""Chandelier" Music Video," Sia (Film - Music Videos)
• Mekanism, New York "Your Land: See For Yourself," The North Face (Film - Commercials under 1 minute)
• The Precinct Studios, Rozelle "Someone Else's House," Life Without Barriers (Not-for-profit) (Film - Music Videos)
• Africa, Sao Paulo "#UnforgettableRiffs," 89FM Rock Radio (Film - Short form, between 1 minute and 5 minutes)
• RCA Records, New York ""1000 Forms of Fear" Album Campaign," Sia (Integrated Campaign)
• Live Nation Entertiament, Atlanta "Absolut ARTPop Lounge," Absolut Vodka (Partnerships/Collaborations)
• tonefarmer, New York "Positive Feelings 12" Dance Mix," Loctite (Use of Music - 1-5 mins)
• R/GA, New York "Love Has No Labels," Ad Council (Use of Music - 1-5 mins)
• Walt Disney Records, Burbank "Friends "Furever"," Android (Use of Music - 1-5 mins)
• Mekanism, New York "Your Land: See For Yourself," The North Face (Use of Music - 30-60 secs)
Bronze winners
• Crispin Porter & Bogusky Scandinavia AB, Gothenburg "Debattle," Sveriges Radio (Digital/Social - Apps)
• Baumann Ber Rivnay / Saatchi & Saatchi, Ramat Gan "The Day Shazam Went Deaf," World Health Organization (Digital/Social - Banners & Rich Media Advertising)
• twofifteenmccann, San Francisco "Pandora Thumb Moments: Radio Promotion for the Digital Radio Age," Pandora (Events/Experiential - Activation)
• Publicis, Milan "The Hero Karaoke," Heineken (Events/Experiential - Ambient)
• Interscope Records, Santa Monica "Renegade," Jeep (Film - Commercials under 1 minute)
• Sony Music, New York "Turn Down for What," DJ Snake, Lil Jon (Film - Music Videos)
• Interlude, New York "Trampled Under Foot (Brandy & Coke)," Led Zeppelin (Film - Music Videos)
• VML, Kansas City "Last Song to Memphis," Tennessee Department of Tourism Development (Film - Long form, over 5 minutes)
• RCA Records, New York "Thank You Very Much," Bleachers (Innovative)
• RCA Records, New York ""Chandelier" Music Video," Sia (Innovative)
• Virtue Worldwide: Creative Services by VICE, Brooklyn "The Rap Monument," Hennessy (Innovative)
• Razorfish, New York "Spotify Year in Music," Spotify (Innovative)
• GreenLight Media & Marketing, Los Angeles "Hyundai GRAMMY Amplifier Program," Hyundai (Integrated Campaign)
• GreenLight Media & Marketing, Los Angeles "Make Music Social," Ultimate Ears (Integrated Campaign)
• cummins & partners, New York "Fire and Gasoline (by Heidi Klum)," Bendon (Partnerships/Collaborations)
• Live Nation, New York "Citi Sponsorship of Live Nation Channel on Yahoo," Citi (Partnerships/Collaborations)
• The Recording Academy (The GRAMMYs), Santa Monica "Hyundai GRAMMY Amplifier Program," The Recording Academy (Partnerships/Collaborations)
• Heat, San Francisco "Madden Season," EA Sports (Use of Music - 1-5 mins)
• Mad Planet, London "Gol!," McDonald's (Use of Music - 1-5 mins)
• ARGONAUT Inc., San Francisco "Find Your Fit," Fitbit Inc. (Use of Music - 30-60 secs)
• eclectic, london "The Gentleman's Wager," Johnnie Walker (Use of Music - 5 mins or more)