Leo Burnett, R/GA, Droga5, The Community, TBWA\Media Arts Lab and David were the North American agencies to win gold as the Clio Awards unveiled the winners in four categories Wednesday—Out of Home, Audio, Audio Technique and Public Relations.
Leo Burnett Toronto, R/GA, The Community and TBWA\MAL won gold in OOH for, respectively, Bell Media, The Ad Council, the City of Buenos Aires and Apple. David and Droga5 picked up gold in PR for Burger King's Proud Whopper and the National Women's Law Center's Equal Pay Back Project.
Grey Germany GmbH's "Berlin Wall of Sound" project for SoundCloud dominated the two Audio categories, winning gold in both.
See all the gold, silver and bronze winners in all four categories below.
The Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)
Clio Winners - Out of Home
Gold winners
• thjnk ag, Hamburg, "Assembly Fail," IKEA Germany (Billboard)
• Leo Burnett Argentina (MMS USA LLC Investments Inc), Buenos Aires, "Samsung Safety-Truck," Samsung (Transit)
• R/GA, New York, "Love Has No Labels," Ad Council (Ambient)
• BBDO Pakistan, Lahore, "Not A Bug Splat," Reprieve / Foundation for Fundamental Rights (Billboard)
• Ogilvy Paris, Paris, "The Marathon Walker," WATER FOR AFRICA (Other)
• Leo Burnett, Toronto, "Kings and Queens of the Court," Bell Media (Campaign)
• The Community, Miami, "Never Stop Riding," City of Buenos Aires (Campaign)
• Ogilvy & Mather, London, "It Happens Here," 28 Too Many (Campaign)
• TBWA\Media Arts Lab, Los Angeles, "World Gallery," Apple (Campaign)
Silver winners
• Leo Burnett, Toronto, "Eugenie," Bell Media (Ambient)
• Leo Burnett, Toronto, "Serena," Bell Media (Ambient)
• DAVID, MIAMI, "PROUD WHOPPER," BURGER KING (Ambient)
• HAKUHODO Inc., Tokyo, "Rice Code," Inakadate Village Office (Ambient)
• Fold7, London, "Probably the best poster in the world," Carlsberg (Billboard)
• The Cyranos//McCann, Barcelona, "Pay per laugh," Teatreneu (Other)
• Ogilvy & Mather, Bogota, "Yellow," Ecofill (Poster)
• Forsman & Bodenfors, Gothenburg, "805 Million Names," World Food Programme (Ambient)
• Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's most involuntary charity walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Ambient)
• WCRS, London, "Look At Me," Women's Aid (Billboard)
• Ogilvy & Mather, London, "Germany," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Italy," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Netherlands," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Scotland," 28 Too Many (Poster)
• Ogilvy & Mather, London, "Sweden," 28 Too Many (Poster)
• Ogilvy & Mather, London, "UK," 28 Too Many (Poster)
• McCann Worldgroup India, Mumbai, "Musical Instruments," DABUR (Campaign)
• McCann Worldgroup India, Mumbai, "Warnings," Essel Group (Campaign)
• lg2, Quebec, "A bit bitter," Farnham Ale & Lager (Campaign)
• AlmapBBDO, São Paulo, "20 Years," Getty Images (Campaign)
• adamandeveDDB, London, "Bad Fit," Harvey Nichols (Campaign)
• ROSAPARK, PARIS, "Sounds of the City," THALYS TRAIN NETWORK (Campaign)
Bronze winners
• FCB Brasil, São Paulo, "NIVEA Doll," BDF NIVEA BRASIL (Ambient)
• Leo Burnett, Toronto, "Milos," Bell Media (Ambient)
• Innocean Worldwide, Seoul, "A Message to Space," Hyundai Motor Company (Ambient)
• CONILL, MIAMI, "MAS QUE UN AUTO," TOYOTA (Ambient)
• les Gaulois, Puteaux, "Snackholidays," Transavia (Ambient)
• Y&R Singapore, Singapore, "The Test Drive Billboard," Land Rover (Billboard)
• BBDO New York, New York, "Marcia Gets Hungry," Mars Chocolate North America (Billboard)
• BBDO Pakistan, Lahore, "The World's First BillBed," Moltyfoam (Billboard)
• Ogilvy New York, New York, "The Drinkable Billboard," The Coca-Cola Company (Billboard)
• DDB Mudra Group, Mumbai, "The Misunderstood Score Board," Zee News (Billboard)
• Africa, Sao Paulo, "Unforgettable Shots," Shopping SP Market/ Projeto Caminho de Volta (Other)
• lg2, Quebec, "Fisherman," Farnham Ale & Lager (Poster)
• lg2, Quebec, "Soccer," Farnham Ale & Lager (Poster)
• lg2, Quebec, "Spouse," Farnham Ale & Lager (Poster)
• Ogilvy New York, New York, "The Drinkable Poster," The Coca-Cola Company (Poster)
• Leo Burnett Tailor Made, São Paulo, "Donation Badges," ABTO (Brazilian Association of Organ Transplantation) (Ambient)
• Young & Rubicam FMS, Moscow, "More than a sign," Dislife (Ambient)
• Ogilvy & Mather Group HK, Hong Kong, "The Face of Litter," Hong Kong CleanUp (Billboard)
• BBDO Group Germany GmbH, Duesseldorf, "smart POP UP Billboards," Mercedes-Benz Cars Vertrieb Deutschland (Campaign)
• BBDO New York, New York, "Sneaker Dreams," Sneaker Freaker Boogazine (Campaign)
• Ogilvy Paris, Paris, "Coca-Cola Together," THE COCA-COLA COMPANY (Campaign)
• AlmapBBDO, São Paulo, "4 Zone Climate Control," Volkswagen do Brasil (Campaign)
• Leo Burnett Tailor Made, Sao Paulo, "Heroes," ABTO (Brazilian Association of Organ Transplantation) (Campaign)
• Publicis London, London, "Depaul UK," Depaul UK (Campaign)
Clio Winners - Audio
Gold winners
• Grey Germany GmbH, Düsseldorf, "The Berlin Wall of Sound," SoundCloud (Streaming/Downloadable Content)
• F/Nazca Saatchi & Saatchi, São Paulo, "SoundLab Container," Leica (Streaming/Downloadable Content)
Silver winners
• Colenso BBDO, Auckland, "K9FM," MARS (Radio)
• Sancho BBDO, Bogota, "Radiometries," Exito Group (Radio)
• Geometry Global, Dubai, "Back off Radio," Road and Transport Authority (Radio)
• BBDO Belgium, Brussels, "Crime Night," SBS Belgium (Campaign)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Corrective action," Volkswagen AG (Campaign)
• Rethink, Toronto, "Loss Of Yards," The National Coalition Against Racism in Sports and Media (Campaign)
Bronze winners
• Ogilvy & Mather Guatemala, Guatemala, "Vroom Ring Boom," Claro (Radio)
• Tapsa | Young & Rubicam, Madrid, "Park Assists Find Space," General Motors - Opel (Radio)
• twofifteenmccann, San Francisco, "Pandora Thumb Moments: Radio Promotion for the Digital Age," Pandora (Radio)
• Dim&Canzian, São Paulo, São Paulo, "Radio Hits Translator," Transamérica Radio Station & FF English School (Radio)
• Ayzenberg Group, Pasadena, "HUNT the TRUTH Audio Series," Xbox (Streaming/Downloadable Content)
• Memac Ogilvy, Dubai, "DRIVING CHANGE," KAFA (ENOUGH) VIOLENCE & EXPLOITATION (Other)
• Rodgers Townsend, St. Louis, "Pledge Radio," AT&T (Radio)
• Wunderman Colombia, Bogota, "Bacteria Rewrites History," Farmatodo (Campaign)
• Scholz & Friends, Hamburg, "News," Frankfurter Allgemeine Zeitung (Campaign)
• Colenso BBDO, Auckland, "Dogs Don't Judge," MARS (Campaign)
• Bravo / Young & Rubicam, Miami, "Autotune," PopClik (Campaign)
Clio Winners - Audio Technique
Gold winner
• GREY Germany GmbH, Düsseldorf, "The Berlin Wall of Sound," SoundCloud (Sound Design)
Silver winners
• Wunderman Colombia, Bogota, "Abraham Lincoln," Farmatodo (Copywriting)
• Wunderman Colombia, Bogota, "George Washington," Farmatodo (Copywriting)
• Wunderman Colombia, Bogota, "Queen Elizabeth," Farmatodo (Copywriting)
• Scholz & Friends, Hamburg, "News - London," Frankfurter Allgemeine Zeitung (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Election," Volkswagen AG (Copywriting)
• Geometry Global Dubai, Dubai, "Back Off Radio," Road and Transport Authority (Other)
• Sancho BBDO, Bogotá, "Radiometries," Exito Group (Sound Design)
Bronze winners
• Scholz & Friends, Hamburg, "News - Tokyo," Frankfurter Allgemeine Zeitung (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Oscar," Volkswagen AG (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Panda," Volkswagen AG (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Snail," Volkswagen AG (Copywriting)
• Grabarz & Partner Werbeagentur GmbH, Hamburg, "Wasp Spider," Volkswagen AG (Copywriting)
• BBDO New York, New York, "MSSNG- DNA Music," Autism Speaks (Music)
• Rodgers Townsend, St. Louis, "Pledge Radio," AT&T (Other)
• BBDO New York, New York, "MSSNG- DNA Music," Autism Speaks (Sound Design)
• Leagas Delaney Hamburg GmbH, 22769 Hamburg, "THE MSC MAGNIFICA SHIPHORN CHOR," MSC Kreuzfahrt GmbH (Sound Design)
Clio Winners - Public Relations
Gold winners
• David, Miami, "Proud Whopper," BURGER KING (Brand Development)
• Droga5, New York, "The Equal Pay Back Project," National Women's Law Center (Public Affairs)
• M&C Saatchi/Fuel Communications, Sydney, "Clever Buoy," Optus (Corporate Image)
Silver winners
• Whybin\TBWA Group Melbourne, South Melbourne, "Sacred Ground," adidas (Multicultural)
• FP7/DXB, Dubai, "Xperia Underwater Store," Sony Mobile Communications (Product Launch)
• BBDO Pakistan, Lahore, "The World's First BillBed," Moltyfoam (Public Affairs)
• Isobar Poland, Warsaw, "Photos for Life - A Charity Photo Stock," Rak'n'Roll Win Your Life! (Cause Related)
• Ogilvy Paris, Paris, "The Marathon Walker," Water for Africa (Cause Related)
• Lucky Iron Fish, Ontario, "The Lucky Iron Fish Project," The Lucky Iron Fish (Multicultural)
• R/GA, New York, "Love Has No Labels," Ad Council (Special Event)
Bronze winners
• Leo Burnett Colombia, Bogotá, "Lighting Rod Billboard," Seguros Bolívar (Brand Development)
• Proximity Barcelona, Barcelona, "70 Guardians of Winter," Skoda Spain (Brand Development)
• Ogilvy Beijing, Beijing, "Great Chinese Names for Great Britain," Visit Britain (Brand Development)
• Geometry Global Bucharest, Bucharest, "Read a Tree," Elefant (Cause Related)
• Saatchi & Saatchi, Singapore, "Inspiring Spirit," Scoot (Corporate Image)
• LES GAULOIS, PUTEAUX, "Snackholidays," Transavia (Corporate Image)
• McCann Madrid, Madrid, "Ashes," Campofrío (Employee Relations)
• Y&R Advertising, Shanghai, "Breathe Again," Xiao Zhu (Environmental)
• Razorfish Germany, Berlin, "Audi LED Scoreboard," Audi (Special Event)
• BBDO Group Germany GmbH, Düsseldorf, "The Dancing Traffic Light," Daimler AG, smart/MM (Special Event)
• P4 Ogilvy&Mather, Panama, "The Tweeting Pothole," MEDCOM (Special Event)
• FCB New Zealand, Auckland, "Octographer," Sony New Zealand (Special Event)
• Leo Burnett Solutions Inc, Colombo 3., "Soap Bus TIcket," Asiri Group of Hospitals (Corporate Image)
• IMPACT BBDO Dubai, Dubai, "Give Mom Back Her Name," UN Women (Other)
• Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Special Event)