David, Crispin Porter + Boguksy and Funny or Die all won Grand Clios at the 2015 Clio Awards on Wednesday, for their work on behalf of Burger King, Domino's and the Affordable Care Act—at a ceremony kept lively by emcee Alec Baldwin's comedy and musical performances including Salt-N-Pepa.
"This is horseshit's heyday," Baldwin said of modern advertising in his opening remarks, adding: "It's only a matter of time before marketers begin sending us branded dick pics."
Salt-N-Pepa brought the house down with their performance of "Push It" (made newly popular by a recent Geico commercial). And X Ambassadors—whose song "Jungle" in Beats by Dre's ad "The Game Before the Game" was deemed the best use of music by Clio Music on the night—also played their song "Renegades" on stage.
Melissa Etheridge was on hand as well, as a guest of Clio Music, and sang a snippet of Janis Joplin's "Mercedes Benz"—a nod to a famous early brand mention in rock 'n' roll.
A total of 13 Grand Clios were handed out. See all the winners below.
—Audio Grand Clio
Leica
SoundLab Container
Streaming/Downloadable Content
F/Nazca Saatchi & Saatchi, São Paulo
—Branded Entertainment Grand Clio
Affordable Care Act
Between Two Ferns with Zach Galifianakis: President Barack Obama
Film - Scripted
Funny or Die, Los Angeles
—Digital Grand Clio
Optus
Clever Buoy
M&C Saatchi, Sydney
—Direct Grand Clio
Burger King
Proud Whopper
David, Miami
—Engagement/Experiential Grand Clio
ZDK Gesellschaft Demokratische Kultur gGmbH
Nazis against Nazis- Germany's Most Involuntary Charity Walk
Guerrilla
Grabarz & Partner/GGH Lowe, Hamburg
—Innovative Grand Clio
ZDK Gesellschaft Demokratische Kultur gGmbH
Nazis against Nazis- Germany's Most Involuntary Charity Walk
Innovative
Grabarz & Partner/GGH Lowe, Hamburg
—Integrated Campaign Grand Clio
Vodafone
"Between Us"
Integrated Campaign
Y&R Team Red Istanbul
—Out of Home Grand Clio
Apple
World Gallery (C)
Billboard
TBWA/Media Arts Lab, Los Angeles
—Print Grand Clio
28 Too Many
It Happens Here (C)
Ogilvy & Mather, London
—Public Relations Grand Clio
Optus
Clever Buoy
Corporate Image
Fuel Communications, Sydney
—Social Media Grand Clio
Domino's
Emoji Ordering
Social
CP+B, Boulder
—CLIO Music - Partnerships/Collaborations Grand Clio
Spotify / Uber
Your Ride. Your Music.
Partnerships/Collaborations
Spotify / Uber
Stockholm / San Francisco
—CLIO Music - Use of Music Grand Clio
Beats By Dr. Dre
"The Game Before the Game"
5 mins or more
R/GA, New York