Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool competitors—and car drivers—reside.
The spot below, titled "Next Level," timed to the opening of the NBA season this week, is the first of four that will highlight the next-level performance of the 2016 Kia Optima. Griffin, as usual, doesn't break a sweat in terms of his acting—he really is among the most natural performers onscreen, which suits the plot of "Next Level" perfectly.
Whether the Optima will make you feel like you're dunking over other drivers is another matter. But this campaign is already in the zone. Look for the three other spots—"PB&J," "Chess" and "Weatherman"—to roll out over the course of the season.
CREDITS
Client: Kia Motors America
Agency: David&Goliath
Founder, Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Directors: John O'Hea, Brandon Davis
Art Directors: Marc Wilson, Allen Yu
Copywriters: Ree Nguyen, Patrick Que
President: Brian Dunbar
Managing Director: Jeffery Moohr
Account Director: Mike O'Malley
Account Supervisor: Jennifer Engelman
Account Executive: Kylie Lemasters
Assistant Account Executive: Lauren Kelley
Account Coordinator: Jaime Gullas
Chief Digital Officer: Mike Geiger
Director of Digital Technology: Robert Boucher
Digital Account Director: Jeanann Grubbs
Digital Account Executive: Sarah Kirsch
Chief Strategic Officer: Seema Miller
Director of Strategic Planning: Andrew Lynch
Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O'Brien
Senior Broadcast Producer: Brandon Kusher
Director of Art Production: Andrea Mariash
Junior Art Producer: Mia Campbell
Project Managers: Kemit Ray, Genie Lara
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Product Information Managers: Russ Wortman, Mark McNaul
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Martha Davis
Editorial: Spinach Editorial
Managing Director: Adam Bright
Editors (Courtesy of Cut + Run) : Isaac Chen, Benjamin McCambridge, Brandon Porter
Producer: Jonathan Carpio
Visual Effects: Eight VFX
Executive Producer: Shira Boardman
Producer: Ian Dawson
Visual Effects Supervisor: Jean-Marc Demmer
Agent: Hello Artists
Content Photographer, Videographer: Chris Hornbecker
Music, Sound Design: MassiveMusic
Executive Producer: Scott Cymbala
Head of Production: Jessica Entner
Creative Director: Tim Adams
Senior Composer, Head of Business Development: Ben Einziger