Sometimes the best way to give yourself permission to take a break is to sit and dutifully list all you've succeeded in doing over the course of your illustrious career.
In James Bond's case, that list consists of a whole bunch of women, as illustrated by this ad from J. Walter Thompson in London. If you can't bring yourself to read through to the end, that's intentional. The implication is, it's a wonder that 007's done it himself: It concludes by asking James—who embarks on his latest escapades in Spectre—if he needs a break. (You know, for a KitKat bar.)
JWT creative Alex Ball said in a statement: "As the champion of 'breaks,' KitKat felt it only right to offer one of the world's longest-serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."
James will probably be fine, since he never ages—and it's not like he had all that sex in a single day—but it's a clever idea for an ad. We're actually surprised the list wasn't longer, and that there weren't more puns. (Although seeing Christmas Jones's name reminded us of the two horrible "Christmas came twice this year" zingers from The World Is Not Enough ... and now we need a KitKat bar to shove into Neal Purvis's trachea.)
CREDITS
Client: KitKat
Agency: J. Walter Thompson, London, U.K.
Executive Creative Director: Russell Ramsey
Creative Director, Head of Art: Dave Dye
Creatives: Alex Ball, Ronnie Vlcek
Designer: Chris Hutton
Account Managers: Charlotte Humphries, Alastair Ferrans
Project Managers: Halide Dale, Charlotte McCluskey
