If you're in the GIF business, you'd better have some loopy marketing. Thankfully, Giphy does. Here's the GIF purveyor's latest commercial—a pleasantly off-kilter spot, styled like a cooking segment from a talk show, for its funky new GIF maker.
Here's the video description from Giphy:
Do you have any totally GIF-able moments just sitting, unused in your laptop or refrigerator? Well dust 'em off and put on your cookin' gloves, 'cause Pam and Gina are here to teach you how to whip up the best GIFs, and upload them right into Giphy with GIF Maker. Bon Apetit!
Dark Igloo directed the spot. Amber Schaefer, who plays host Gina, starred in several previous Giphy spots, also directed by Dark Igloo. Check those out below.
Via Adverve.
CREDITS
Spot: "How To Make A GIF With GIF Maker"
Directed by Dark Igloo
Produced by Amber Schaefer
Written by Kyle Sauer, Amber Schaefer and Dark Igloo
Starring Jo Firestone and Amber Schaefer
Edited by Garrett Weinholtz, Sascha Stanton-Craven, Rhys Stover, Kyle Sauer
Production Design by Kyle Sauer
Sound Design by Nate Greenberg
Director of Photography: Chris Cannucciari
Line Producer: Alexander Toporowicz
Assistant Director: Steven Valle
Stylist: Holland Brown
Hair & Makeup: Brittany Romney
Eskimos: Brooke Bamford, Iain Burke, Zoë Lotus
Spot: "This is GIPHY"
Directed by Dark Igloo
Produced by Amber Schaefer
Written by Kyle Sauer, Amber Schaefer and Dark Igloo
Starring Dan Hodapp, Amber Schaefer, Damien Washington jo firestone and Rad Dogman as itself.
Edited by Garrett Weinholtz, Sascha Stanton-Craven, Rhys Stover
Production Design by Kyle Sauer
Sound Design by Nate Greenberg
Director of Photography: Chris Cannucciari
Line Producer: Alexander Toporowicz
Assistant Director: Steven Valle
Stylist: Holland Brown
Hair & Makeup: Brittany Romney
Eskimos: Brooke Bamford, Iain Burke, Zoë Lotus
Spot: How to Text A Gif (And Can It Kill You?)
Directed by Dark Igloo
Produced by Amber Schaefer
Written by Kyle Sauer, Amber Schaefer and Dark Igloo
Starring Dan Hodapp, Amber Schaefer, and all the gifs
Edited by Garrett Weinholtz, Sascha Stanton-Craven, Rhys Stover
Production Design by Kyle Sauer
Sound Design by Nate Greenberg
Director of Photography: Chris Cannucciari
Line Producer: Alexander Toporowicz
Assistant Director: Steven Valle
Stylist: Holland Brown
Hair & Makeup: Brittany Romney
Eskimos: Brooke Bamford, Iain Burke, Zoë Lotus