"Men influence just 20% of consumer spending yet 97% of advertising Creative Directors are dudes. Can we please just leave it that way?"
That's the Twitter bio for The 97% Conference, a spoof of The 3% Conference, the group dedicated to championing female talent and leadership and changing the ratio of female creative directors in advertising. The 97% Conference's hashtag, though, is #MaintainTheRatio.
Check out some of the more amusing @97percentconf posts below.
For the love of god, please don't make us compete with women on an even playing field. This is all we have.
— The 97% Conference (@97PercentConf) October 27, 2015
Compared to the #3PercentConf, the #97PercentConf is gonna be something of a sausage fest.
— The 97% Conference (@97PercentConf) October 27, 2015
I mean, why can't everything just stay the way it's always been? We're FUN guys. Aren't we fun guys? #MaintainTheRatio
— The 97% Conference (@97PercentConf) October 27, 2015
Hey, it's not all sunshine and roses being born on third base. You still need to pay somebody to carry you that last 90 feet.
— The 97% Conference (@97PercentConf) October 27, 2015
If we #ChangeTheRatio too much, who will make all the beer ads with the moron bros doing stupid shit? #97PercentConf
— The 97% Conference (@97PercentConf) October 28, 2015
If we #ChangeTheRatio too much, what are we gonna do with all the extra urinals? #97PercentConf
— The 97% Conference (@97PercentConf) October 28, 2015
I mean, can lady CDs even grow a cool hipster beard? #MaintainTheRatio
— The 97% Conference (@97PercentConf) October 28, 2015
Can you even have an agency website with more that 1 woman on the creative leadership page? Doesn't that mess up the HTML? #MaintainTheRatio
— The 97% Conference (@97PercentConf) October 28, 2015
CD brothers, let's get together and strategize how to maintain our stranglehold. (Anybody have a wife/girlfriend who can help organize?)
— The 97% Conference (@97PercentConf) October 27, 2015And it seems 3% Conference founder Kat Gordon and advocate Cindy Gallop are both on board with the biting parody.
.@97PercentConf BRILLIANT!
— Katherine M. Gordon (@katgordon) October 28, 2015@97PercentConf I have a pretty good idea of who you are, darling :) #3percentconf
— Cindy Gallop (@cindygallop) October 28, 2015