Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration about his exploits from actor Michael B. Jordan, and a stunned reaction from football star Marshawn Lynch.
In other words, the commercial, created by 72andSunny and directed by Wayne McClammy, reprises the brand's approach of using a mix of celebrity, high-octane production, along with famous music, to play up up the role of the everyman.
Titled "Seize Glory," it features the familiar tagline "There's a soldier in all of us," and the Rolling Stones' "Paint It Black" as the soundtrack. (This harkens back to the original Call of Duty: Black Ops live-action trailer, from five years ago, with the Stones' "Gimme Shelter.") And—spoiler alert—model Cara Delevingne also makes an important cameo, ticking the formula's box for sassy, badass female bit role.
The trailer first aired during Sunday's NFL game between the Seattle Seahawks, for which Lynch is a running back, and the Dallas Cowboys.
Activision selected the new crop of celebrity endorsers in part because they are well known fans of Call of Duty, reports Mashable. But the ad also calls to mind 2013's epic about four friends on a tear through Las Vegas, also featuring Megan Fox and Frank Sinatra. (The first-name-paean approach also tangentially evokes PlayStation.)
And presumably, it's Carl Jr. on which Kevin is munching while he takes his lunch break.