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How Johnsonville and Uber Got Grandmas in Little Car-Houses to Deliver Sausages in Chicago


If you saw three little houses screaming down the Dan Ryan expressway in Chicago on Sunday, being pulled by pickup trucks, with real Italian grandmas on board, ready to deliver sausages—well, that was a Johnsonville ad campaign.

The sausage maker teamed up with Uber for the "Sausage Nonnas" stunt, which featured the Italian grandmas—known as "nonnas"—delivering free homemade sausage meals to Chicagoans who requested delivery through the Uber app. Users could select a "Nonnas" option on the Uber home screen and track their delivery as the tiny house icon neared.

The stunt, orchestrated by Droga5, seems a little random, but the images of the nonnas in action are pretty amusing. They delivered sausage rigatoni, lasagna or Italian sausage and meatballs, by the way.

"Delivering homemade sausage meals throughout the city of Chicago is great in and of itself, but having authentic Italian nonnas cook and deliver those meals raises the bar to a whole new level," said Ryan Pociask, senior director of marketing at Johnsonville. "We are proud to have the opportunity to collaborate with Uber on this project and are looking forward to a fun-filled Sunday."

"Uber is always on the look-out for fun and unique partnerships that delight our users," added Amy Friedlander Hoffman, head of experiential marketing at Uber. "How better to bring joy to Chicago than delivering warm, personable Italian grandmas in tiny homes with free, homecooked meals on demand?"

Lots more pics and videos, as well as credits, below.

Client: Johnsonville Sausage, LLC
Campaign: Sausage Sunday
Title: "Sausage Nonnas"

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Copywriter: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Ryan Snyder
Junior Art Director: Katie Willis
Design Director: Rich Greco
Designer: Dan Kane
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Anders Hedberg
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Associate Interactive Producer: Alyssa Cashman
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Candice Chen
Senior Data Strategist: Lily Ng
Communications Strategy Director: Brian Nguyen
Communications Strategist: Stuart Augustine
Group Account Director: Julia Albu
Account Director: Dave Murphy
Account Manager: Kate Tyler Monroe
Project Manager: Rayna Lucier

Client: Johnsonville Sausage, LLC
Sr. Director of Marketing: Ryan Pociask
Group Marketing Director: Jim Mueller
Marketing Creative Director: Tony Rammer
Public Relations & Social Media Manager: Stephanie Dlugopolski

Partner: Uber
Business Development & Experiential Marketing: Ryan Foutty
Communications: Sarah Maxwell
Global Marketing Operations: Heidi Vance
Marketing Manager: Deirdre Dellaportas
Marketing Manager: Amanda Middlebrooks

Production Company: D5 Films

Editorial & Post Production: D5 Studios

Experiential Production Company: NA Collective


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