Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9834

Scion's Latest Weird Drivers Are Stock-Photo People and a Vampire With a Man Bun


Stock photo humor is the gift that keeps on giving, in this case thanks to Scion, which has rolled out two new spots in its "Weird, right?" campaign from Droga5—one of which features a group of stock-photo businesspeople driving a Scion iA.

As the spot points out, it's weirdly they would drive an iA, or any vehicle at all really, given that they're not human. And nor is second spot's brooding, clichéd star—a teenage vampire with a man bun (aka, two things that won't die).

The spots follow the celeb work that Scion launched in September with James Franco and Jaleel White, though they're more in line with a third spot from that first raft of ads—the one with the Recently Liberated Car Dealership Tube Man.

Droga5 has mocked stock photos before, of course, notably for Newcastle Brown Ale and, more recently, belVita breakfast biscuits. But this year's best stock-photo campaign was certainly the Fox/Getty Images work for the movie Unfinished Business, with Vince Vaughn and his co-stars posing for stupid pics you could download for free.

Client: Scion
Campaign: Weird, Right?
Titles: 'Vampire With a Man Bun,' 'Stockphoto Business People'

Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Associate Creative Director: Lisa Fedyszyn, Jonathan McMahon
Senior Copywriter: Spencer LaVallee, Ben Bliss
Senior Art Director: Evan Schultz, Jen Lu
Senior Designer: Kiem Vu
Chief Creation Officer: Sally-Ann Dale
Head Of Broadcast: Ben Davies
Producer: Rob Marmor
Integrated Production Business Manager: Librado Sanchez
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Katy Alonzo
Strategist: Dakota Green
Senior Communications Strategist: Hillary Heath
Group Account Director: Blake Crosbie
Account Director: Pat Rowley
Account Manager: Monte Hawkins
Associate Account Manager: Leo Wong
Project Manager: Connor Hall

Client: Scion
Group Vice President: Doug Murtha
Corporate Manager: Mark Angelacos
National Marketing Communications Manager Nancy Inouye
Advertising & Media Manager: Pamela Park
Advertising & Media Analyst: Brett Keckeisen
Advertising & Media Planner: Richard Hernandez

Production Company: Smuggler
Director: Randy Krallman
DOP: Nigel Bluck
Executive Producer: Carole Hughes
Producer: Ian Blain

Editorial: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Executive Producer: Sasha Hirschfield

Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Georgina Castle
Telecine:  : Mikey Rossiter
2D Lead Artist: Jade Kim
2D Artist: Caio Sorrentino
Shoot Supervisor: Eric Pascarelli

Sound: Heard City
Mixer: Eric 

Viewing all articles
Browse latest Browse all 9834

Latest Images

Trending Articles

Latest Images