Stumped for a fun way to say happy holidays? Try playing "Jingle Bells" with any of your private parts, and you're all but guaranteed to get a reaction.
Kmart famously did it with "Jingle Balls" two years ago. Now, Zulu Alpha Kilo has moved on to butts. For its 2015 holiday video, the Canadian ad agency brought in world-renowned Spanish percussionist and YouTube star Jorge Perez to perform a cheeky—very cheeky—rendition of "Jingle Bells."
The cover is an original arrangement from Perez's Madrid-based jazz-fusion band PATAX. And he sure does hit the "skins" with skill and precision. (As the ending makes clear, at least two of the butts are supposed to be male—although that might not appease anyone who's inclined to find the piece sexist and in poor taste.)
You'll remember Zulu Alpha Kilo from its viral "Say No to Spec" video last month. But as the agency told us in an email this morning: "We say yes to butts."
As part of the campaign, the agency has also made a donation to Colon Cancer Canada.
UPDATE: In response to complaints that the video is sexist or misogynistic, Zulu Alpha Kilo gave the following statement to Adweek:
"Zulu has always been committed to supporting charitable causes and making contributions important to our team. In order to stay true to who we are as a company, we often do this in a cheeky and memorable way. The intent of this year's holiday video is to show our support to Colon Cancer Canada. We assure you we are 'equal bum opportunists.' The video features both male and female models."
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Jamie Mageau
Writer: Kaidy Wong
Agency Producer: Tara Handley
Account Team: Maya Adler
Director: Zak Mroueh
Cameraman: Albert Huh
Production House: zulubot
Editing: zulubot, Jay Baker
Print Producer: Kari Macknight Dearborn
Studio Artist: Greg Heptinstall
Design Director: Omar Morson
Graphic Designer: Ryan Booth
Colourist, Transfer: Marc Bachli / Pixel Underground
Sound Design: Cylinder Sound
Audio Director: Brad Nelson
Engineer: Brandon Unis
Sound Recordists: Chris Waugh, Joshua Mancuso
Music Produced by: PATAX
Song Arrangement: Jorge Perez
Percussionist: Jorge Perez
Vocals: Alana Sinkey