Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9826

Cable Is Disgustingly Awful and Satellite Is Monstrously Great, Says DirecTV


DirecTV and ad agency Grey in New York put out some of the funniest ads of 2012. They kick off 2013 in amusing fashion, too, with this spot for the satellite company's Genie whole-home DVR. Tom Kuntz sticks around to direct the new ad, which posits that cable is more annoying than almost anything you can imagine—including getting sneezed into your gaping mouth by a dentist, or getting bitten by a giant turtle. Genie, meanwhile, personified by a hot girl in a skimpy dress, is more awesome than almost anything—including dirt-biking half-naked with a different hot girl who uses badass crossbow-rifles to shoot flaming arrows into the sky that explode into roaring tiger fireball heads. Apparently DirecTV will not underpromise on its services in 2013. Credits below.

Client: DirecTV
Spot: "Motorcycle"
Agency: Grey, New York
President, Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Vice President, Associate Creative Director: Heather English
Art Director: Matthew Nall
Copywriter: Robert Cuff
Agency Executive Producer: Andrew Chinich
Agency Vice President, Producer: David Cardinali
Production Company: MJZ, Los Angeles
Director: Tom Kuntz
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Director of Photography: Toby Irwin
1st Assistant Director: Thomas Smith
2nd Assistant Director: Robert Kay
Commercial Coordinator: Midori Takata
Editor: Gavin Cutler, Mackenzie Cutler
Assistant Editor: Ryan Steele, Mackenzie Cutler
Executive Producer: Sasha Hirschfeld, Mackenzie Cutler
Sound Design: Sam Shaffer, Mackenzie Cutler
Visual Effects: Method, New York
Visual Effects Executive Producer: Stuart Robinson
Visual Effects Supervisors: Doug Luka, Jay Hawkins
Visual Effects Producer: Christa Cox
Compositors: Dan Giraldo, David Piombino
Animation: Christina Sidoti
FX Artists: Dan Letarte, Andreu Lucio, Pol Chanthasartratsamee

Viewing all articles
Browse latest Browse all 9826

Latest Images

Trending Articles

Latest Images