Wieden + Kennedy Amsterdam is dropping more than a few F-bombs this holiday as it launches "Give a F*ck," a charitable platform designed to connect the creative community with social causes—beginning with the refugee crisis.
To launch the initiative, the agency asked more than 60 artists from all over the world to create and donate artworks that represent or feature "a f*ck." In all, they've produced more than 100 one-off or limited-edition artworks in varying mediums, which W+K is selling to benefit Proactiva Open Arms, dedicated specifically to saving refugee lives at sea.
The artists include New York documentary filmmaker and street photographer Cheryl Dunn, Amsterdam-based cartoon boomer Troqman, London-based photographer Sophie Ebrard and Spanish illustrator Jorge Lawerta.
You can buy their art at letsgiveafuck.org.
"As creative people, it's easy to feel powerless in the face of human tragedy," says Blake Harrop, W+K Amsterdam's managing director. "We wanted to find a way to enable people in the creative community to have a positive impact on social causes, so we decided instead of the usual ad agency Christmas card we'd spend our energy on launching this platform instead. We've been overwhelmed by the generosity and support the idea has received from artists around the world."
Check out some of the art below.