You might think Instagram is all about photography. Not so, says David Kolbusz.
"Instagram is a writer's medium," the creative director declares at the top of his feed. And he makes a good case for that with his posts—a hodgepodge of everyday shots brought to life with hilariously twisted, ranty, profanity-laced captions.
Kolbusz frequently tees off on society's ills, harboring a particular distaste for idiotic technological "advancements." (Recent recurring targets include selfie sticks and hoverboards.) But some of the best posts are almost like short stories, as Kolbusz invents a whole ludicrous backstory to the image presented.
Check out a handful of our favorite posts below.
Kolbusz—a decorated creative who moved to Droga5 London recently as chief creative officer after stints at Wieden + Kennedy and BBH London (where he made the best ad of 2012 and appeared, in a pig's mask, on Adweek's cover)—declined to comment for this story.
But follow him on Instagram, and let his insane, inspired copy do the talking.