It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for another sock puppet, as modeled by Christopher Walken in the photo above, released Thursday by Kia to hype its upcoming Super Bowl spot.
Kia didn't reveal much about the 60-second commercial, from David & Goliath, which will run in the third quarter of the Feb. 7 telecast and push the 2016 Optima midsize sedan. But it did send Adweek this statement along with the two photos:
"Christopher Walken—and a very colorful sock—will add pizzazz to Kia Motors' 60-second Super Bowl commercial for the all-new 2016 Optima midsize sedan. Scheduled to run in the third quarter, the new ad will continue to spotlight the next-generation Optima as the vibrant alternative for those determined not to blend in."
This is Kia Motors' seventh straight year in the big game. Last year's ad starred Pierce Brosnan and was one of Adweek's five favorite spots on the game. Check out another photo below of Walken, who has also voiced a couple of other Kia spots this month.
• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.
