Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses.
The bouquets, the brainchild of BBDO Toronto, are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone can visit DoritosKetchupRoses.ca and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet. (Ketchup Doritos are not available stateside, so U.S.-based Doritos lovers will have to make do with more banal nacho cheese, cool ranch or spicy sweet chili varieties.)
The effort was promoted with a silly '70s-themed video, a nod to Ketchup Doritos' retro packaging. "We know our male millennial target doesn't typically get much on Valentine's Day, so we used something he already loves, Doritos Ketchup, and built on that to create Doritos ketchup roses," said Derek Blais, associate creative director at BBDO in Toronto. "It's flashy and fun, with tongue firmly in cheek."
The "roses" sold out within hours of Tuesday's launch, but Canadian Doritos aficionados shouldn't fret, as the company plans to replenish the supply before Valentine's Day. "All I can say is stay tuned to the website," Blais says.
Only in Canada.