The first non-nudity issue of Playboy is here, and it actually does include some topless models—the vodka bottles in Stolichnaya's topical print ads by The Martin Agency.
See the work below. And check out our earlier story about how Playboy's no-nudity revamp could mean more ad dollars and higher-end brands.
CREDITS
Client: Stolichnaya
Chief Marketing Officer Lori Tieszen
Stoli Brand DirectorRuss Pareti
Stoli Brand Manager Lauren Longenecker
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
VP Creative Director: Neel Williams
VP Creative Director: Andrew Watson
Designer: Marco Piedy
Studio Artist: Melissa Aspero
Business Affairs Manager: Alice Isner
EVP – Managing Director: Chris Mumford
Account Director: Laurel Busony
Account Executive: Cassie Harris
Senior Project Manager: Rebecca Gricus
VP, Executive Print Producer: Jenny Schoenherr
VP, Group Planning Director: Mike Kelley
