A quartet of ads for Charter Communications' Spectrum package promise fast and convenient Internet service, and HD television for everyone ... no matter how bedridden, ambitious, desperate or determined to watch football you may be.
The first spot, "She Shed"—where men are forced out of their man caves and relegated to watching football in what looks like a huge dollhouse—highlights Spectrum's TV App.
"Pony Party" claims Spectrum's Internet is fast enough to order a llama from a petting zoo and dress it like a last-minute pony for your daughter's birthday.
"Serious Business" shows how Spectrum Business benefits a company that makes diminutive dog hats.
Finally, "Body Cast" notes that Spectrum's selection of HD channels is perfect for that everyday, totally relatable situation where you break every bone in your body in an attempt to go viral with skateboard stunts.
Created by Saatchi & Saatchi New York, all four ads are quick and clever, and each premise connects solidly with both the Charter brand and the specific product being sold. (Also, it turns out that "she shed" is actually a thing people say. We weep for this planet.)
CREDITS
Client: Charter Communications
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Directors: Chris Moreira, Mark Scholler
Associate Creative Director / Art Director: Mark Potoka
Senior Copywriter: Ross Wolinsky
Copywriter: Viktor Angwald
Executive Producer: Diane Burton
Management Director: L Parker Barnum
Management Supervisor: Paige Gruman O'Rielley
Account Executive: Ted Walker
Production Company: Interrogate
Director: Bart Timmer
Managing Directors: Jeff Miller, George Meeker
Producer: Jason Gilbert
Director of Photography: Simon Duggan
Editing House: Cosmo Street
Editor: Tom Scherma
Assistant Editor: Dave Otte
Executive Producer: Maura Woodward
Producer: Anne Lai
Visual Effects: Switch
Flame Artists: John Magel
Producers: Cara Flynn, Diana Dayrit
Music Company: Beacon
Composers: Andrew Feltenstein, John Nau
Executive Producer: Leslie DiLullo