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DDB Tribute Ad Honors Visionary McDonald's CEO Fred L. Turner

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McDonald's agency DDB Chicago ran this newspaper ad in TheWall Street Journal last week honoring Fred L. Turner, who died Jan. 7 at age 80. Turner joined McDonald's in 1956 and was its CEO from 1974 to 1987. He is credited with taking Ray Kroc's company and turning it into what it is today. He was the architect of its "quality, service and cleanliness" model, and the Egg McMuffin and Chicken McNugget were both introduced on his watch.

Larger image of the text plus credits below.

CREDITS
Keith Reinhard, Chairman Emeritus, DDB Worldwide
Silas Reeves, Designer, DDB Chicago
David Oif, Creative Director, Copywriter, DDB Chicago
Tim Souers, Creative Director, Art Director, DDB Chicago


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