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Kevin Spacey Challenges You to a Staring Contest in Series of Connected E*Trade Ads


Kevin Spacey is an accomplished thespian whose talents extend to the possibly related realm of staring contests. In a fun (though tenuously branded) E*Trade campaign from R/GA, the House of Cards star challenges you to a staring contest—which lasts through three separate ads running in successive pods on Hulu's new drama The Path, starring Aaron Paul.

Check out the three ads below. It would have been nice if at least one of them ran longer than 15 seconds, which barely registers on the scale of proper staring-contest scoring. But then, that didn't fit the media buy—or maybe Spacey just isn't as good as he says he is (his painfully watery eyes aren't encouraging in that regard).

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Client: E*Trade
Kyle Okimoto: Head of Marketing
Rich Muhlstock: COO Marketing,  SVP Branding & Acquisition
Wylie Kain: VP, Head of Branding
Evan Katz: Senior Marketing Manager

Agency: R/GA, New York
Nick Law: Global CCO
Taras Wayner: SVP, ECD
Michael Lowenstern: VP, Digital Advertising
Lee Margolis: Executive Creative Director
Steve Giraldi & Peter Unger: Assoc Creative Directors
Andrea Messer & Jason Burke: Sr. Art Dir. & Copywriter
Kat Friis: Group Director, Film Production
Brian Schierman: Sr. Film Producer
Michael Stoopack: Managing Director
Julie DeAngelis: Account Director
James Hogan: Account Supervisor
Emily Chen: Campaign Producer
Stephen Bernstein: Director, Business Affairs
Maureen Doyle: Business Affairs
Mairead Murray, Coordinator, Business Affairs
Dylan Viner: Group Strategy Director
Amy McEwan: Strategist

Production: Radical Media, New York
Steve Miller: Director
Frank Scherma & Gregg Carlesimo: Executive Producers
Frank Dituri: HOP
Matt O'Shea: Line Producer

Editorial: Cutting Room, NY
Merritt Duff: Editor
Megan Katuran: Assist Editor
Melissa Lubin: Exec Producer

Post: Light of Day, NY
Colin Stackpole: Executive Producer
Pete DeAndrea: Flame Artist

Audio: Sonic Union, NY
Michael Marinelli: Audio Engineer
Justine Cortale: Sr. Producer

Shot on Location at Newark Symphony Hall, Newark, New Jersey

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