It's time to love Mother Earth a little harder.
Stock film company Framepool, with help from ad agency McKinney, has produced the sexiest of natural landscape videos for Earth Day today—featuring hard rocks, soaking wet water, lots of wood, and a '70s porn soundtrack by Beacon Street.
"Earth Porn" ends the way you'd expect, with an eruption. But it also has a sexy message about conservation that ties into Framepool's business. Check it out below.
All the footage comes from Framepool's collection, naturally.
"This project is a perfect fit for us," said Framepool COO Peter Carstens. "Our archive of high-quality footages enables creative filmmakers to make their vision a reality without having to board a plane, rent a helicopter or hire a bus driver. We're committed to making low-emission projects possible and gorgeous. 'Earth Porn' proves both."
"Earth porn has long been Earth lovers' term for topographic eye candy," added McKinney group creative director Stevie Archer. "On the one day of the year when the whole world is talking about loving the planet, it was logical to create an actual film that taps into that passion. We're enticing people with lust-worthy imagery, then reminding them that they can easily do something to help preserve it."
CREDITS
Client: Framepool
Spot: Earth Porn
Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Director/Copywriter: Stevie Archer
Associate Creative Director/Art Director: Ellen Page
Copywriter: Rick Morrison
Managing Director, New York: Kerry Fitzmaurice
Group Account Director: Lisa Hughes
Account Supervisor: Tom Holtz
Senior Account Planner: Kevin Murray
Director of Media: Swapnil Patel
Associate Director, Project Management: Sarah Williams
Producer: Nick Brenton
Editor: Nick Adcock
Senior Interactive Producer: Neil Cox
Music Composition: Beacon Street Studios