April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday.
Titled "The Last Emoji," it was made by ad agency Alma from a junkyard wreck and warns Miami drivers of the dangers of texting and driving.
According to Alma, Florida is one of the only states that doesn't list texting while driving as a primary offense, so Magnacom Worldwide secured a prime location at 1200 Brickell Avenue in downtown Miami to reach commuters.
Floridians are being asked to share the "DN'T TXT & DRIVE" message to posting a picture or selfie with the sculpture using the hashtag #SprintDriveSafe.
Check out a behind-the-scenes video below.