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BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream


Can discordant screaming sell ice cream?

Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.

"What the hell is this? This is so surreal," says YouTube user SaltyStuff, which sums this ad up pretty well. It also covers all its bases with the audience, whether they like the product or (for some reason) loathe it.

Client: Snickers
Title: "Scream"

Creative Agency: BBDO New York
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Gianfranco Arena: Executive Creative Director
Peter Kain: Executive Creative Director
Eli Terry: Creative Director
Jessica Coulter: Creative Director
Amy Wertheimer: Group Executive Producer
Tara Leinwohl: Executive Producer
Kirsten Flanik: Managing Director
Susannah Keller: Global Account Director
Joshua Steinman: Account Director
Tani Corbacho: Account Manager
Annemarie Norris: Group Planning Director
Alaina Crystal: Senior Planner

Production Company: Gifted Youth
Fatal Farm: Director
Charles Papert: Director of Photography
Dal Wolf: EP / Managing Director
Anthony Ficalora: EP of Production / HOP
Alistair Walford: Staff Producer
Alana Mitnick: Producer

Editorial: Rock Paper Scissors
Helena Lee: Executive Producer
Leah Carnahan: Post Producer
Christjan Jordan: Editor
Pieter Viljoen: Assistant Editor

Post-Production Effects: MPC
Camila De Biaggi: Executive Producer
Alan Bibby: Creative Director
Ed Chapman: VFX Supervisor
Seif Boutella; Technical Director
Dorian Douglass: Producer
Marcus Wood: Head of 2D
John Shafto: Flame Artist

Mix Studio: Lime Studios
Joel Waters: Engineer
Susie Boyajan: Producer

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