Nike athletes do such great things, even voiceover artists are surprised.
The athletic wear brand's "Unlimited" campaign, which launched last week with this baby-themed spot, really kicks into high gear today with "Unlimited You"—a long-form spot running as a 2:30 online and as a :60 on NBC's coverage of tonight's Opening Ceremonies of the Rio Olympics.
The spot, created by Wieden + Kennedy Portland and directed by The Daniels (aka, Daniel Kwan and Daniel Scheinert), has fun in particular with the voiceover, by actor Oscar Isaac. After talking up the potential of everyday athletes, in a playfully freewheeling way, for the first 60 seconds, Isaac tries to wrap up the spot—but the athletes have other ideas.
This leads to 90 more seconds of fun, with Isaac marveling at every new development, and every celebrity cameo, in a production where he's no longer in control whatsoever.
Among the athletes in the spot: Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.
The "Unlimited" idea is meant to refer to the unlimited potential of both everyday and champion athletes, and to the endless possibility of the Nike brand's designs.
"Unlimited means never defining oneself by what came before," the brand says. "It means defying expectations, even one's own. Unlimited declares that there is no 'happily ever after' and there's no 'too far.' There's only 'What's next?' "
CREDITS
Client: Nike
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O'Rourke
Interactive Director: Dan Viens
Copywriter: Edward Harrison
Art Director: Susan Land
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Post Producer: Shelley Eisner
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Edgar Morales
Retoucher: Frazer Goodbody
Motion Production, Design: Tori Herbst, Carlos Enciso
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media, Communications Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: Prettybird
Director: The Daniels
Executive Producers: Ali Brown, Suzanne Hargrove
Line Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Production Designer: Mark Snelgrove
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Lauren Dellara
Post Producer: Chris Noviello
Executive Post Producer: Helena Lee
Visual Effects, Color: Mill, Los Angeles
2-D Lead Artist: John Leonti
2-D Artists: Brad Scott, Alex Candish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thurreson, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Jake Albers, Adam Lambert
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Visual Effects Supervisor: Will Lemmon
Colorists: Greg Reese, Adam Scott
Color Producer: Thatcher Peterson
Music
Artist: FNDTY
Track Title: "Never Die"
Music, Sound, Mix: Lime Studios
Audio Mixers: Rohan Young, Jeff Malen
Audio Assistants: Ben Tomastik, Lisa Mermelstein
Executive Producer: Susie Boyajan