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Amy Schumer Isn't All That Great With Kids in Old Navy's Back-to-School Ad


Amy Schumer may be the world's worst babysitter, but she will take her nephew and niece back-to-school shopping at Old Navy.

A new 60-second ad marks the star's debut for the clothing chain as its spokescomic. In it, she demonstrates her total ineptitude at looking after children, like feeding her charges by slopping milk into a box of cereal, and handing them each a fork.

Luckily, she knows enough to call some cool kid and get his advice on where to take them to buy clothes. Unluckily, she sweeps them out of the house without finding them shoes to wear—and knows too little to avoid making a total fool out of herself.

That is to say, Schumer manages to convey the kind of obnoxious but amusing cluelessness that's become a hallmark of celebrity characters in agency Chandelier's work for Old Navy.

Other endorsers like Amy Poehler and Julia Louis-Dreyfus have arguably delivered stronger performances in some of their spots, but Schumer showcases her own variety of awkward try-hard style, and in her first at-bat for the brand, she certainly fits its mold.

It's not clear though, whether she'd even make the kids table with Carrie Brownstein and Fred Armisen at the Old Navy holiday party.

If the new commercial's scarily well-preened mall clique—which includes tween celebrities like Thomas Barbusca and Skai Jackson—has any say in the matter, they might grudgingly allow her a seat. But only if she promised not to use any slang.

Client: Old Navy
Agency: Chandelier Creative
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg

Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography:  Dion Beebe

Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Helena Lee
Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing:  MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer:  Brendan Kahn

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