Two fairly amusing New York Lottery commercials from DDB New York illustrate just what it means to be "that kind of rich." In one spot, a lottery millionaire spends big bucks on elaborate effects to convince his pal that aliens have invaded—just so he can snap a picture of the guy's terrified face. (Chill, dude, it's clearly CGI.) The other ad shows a guy who cracks people up wherever he goes because he can afford to have a team of comedy writers led by Andy Richter feeding him lines through an earpiece. At a traffic stop, he warns the cop who's giving him a ticket, "Whatever you do, don't look in the trunk." Ha. That's rich—kind of. The spot closes with Richter telling his staff, "All right, we need dip jokes." With all that jackpot money flying around, I'm surprised they couldn't afford a bigger finish. Bigger dip jokes. Now, that's rich!
CREDITS
Client: New York Lottery
Agency: DDB, New York
Spot: "Invasion"
Chief Creative Officer: Matt Eastwood
Group Creative Director: Richard Sharp
Group Creative Director: Mike Sullivan
Creative Director: Scott Cooney
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine
Production Company: O Positive
Director: Jim Jenkins
Edit House: Cutting Room
Editor: Chuck Willis
Assistant Editor: Mike Ramirez & Steve DiLeone
Executive Producer: Melissa Lubin
Producer: Eytan Gutman
Colorist: Chris Ryan
Audio Engineer: Walter Bianco @ Cutting Room
Effects House: Light of Day
Creative Director/Flame Artist - Colin Stackpole
Smoke Artist - Josh Williams
CG Director - James Collins
Head of Production/Producer - Kristen Barnard
Spot: "Writers Room"
Chief Creative Officer: Matt Eastwood
Group Creative Director: Richard Sharp
Group Creative Director: Mike Sullivan
Creative Director: Scott Cooney
Creative Director: Sean Labounty
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine
Production Company: O Positive
Director: David Shane
Edit House: Cutting Room
Editor: Chuck Willis
Assistant Editor: Mike Ramirez & Steve DiLeone
Executive Producer: Melissa Lubin
Producer: Eytan Gutman
Colorist: Les Rudge
Audio Engineer: Walter Bianco @ Cutting Room