Breast Cancer Awareness Month began on Oct. 1. To get us all in fighting spirit, and alongside Breast Cancer Care, London's Seed Animation Studio united well-known animation directors with a singular challenge—illustrate a different nickname for "breasts" in less than one animated second.
The result, a 30-second film, includes funny, sometimes provocative illustrations for terms like "Brad Pitts," "sponge cakes," "zonkers," "chesticles" and "fun bags."
The studio hopes to remind women to check their kahunas real quick for breast cancer—a process that takes just a minute or two.
Conceptually, the spot resembles Carte Noire's Breast Cancer Awareness Month piece from last year, where French nicknames for breasts were set to playful music by Yelle, while known personalities appeared with representative objects over their chests. The taglines are also fairly similar: Seed's "Whatever you call them, check them" is a quicker take on Carte Noire's "We all have different ones, but at least they have a name," followed by a more serious admonition to book a breast screening.
We doubt the similarities are intentional, given the simplicity of the insight and the separate visions behind the executions. (Tell us, though, if you think otherwise.)
Both works stand alone fine. Plus, we now have 26 more nicknames for boobies, building on a collection that now covers two languages. If we can get one of these from every country, think of the neat cultural comparisons we could conduct!
Below, the list of animators (in order of their work's appearance):
Mark M
Jack Sachs
Pencil Bandit
Ben Ommundson
Jelly Gummies
Chris O'Hara
Robert Loebel
Everyone's Favourite
Igor Bastidas
Neal Coghlan
Morgan Powell
Dan Castro
Jack Nelson
Henrique Barone
Corentin Penloup
Griff
Caroline Attia
Antonio Vincenti
Andy Khosravani
Ariel Victor
Steve Smith
Sophie Koko Gate
Neil Kidney
Vera Babida
Yukai Du
Aran Quinn
Music and sound effects provided by Mcasso Music
Written and produced by Seed Animation
Thanks to Abigail Dankwa