ADT alarm systems don't just protect you against burglars. They protect you against ghosts.
At least, that's what one salesman told a scared child during a phone call that agency SapientNitro has now turned into an animated ad.
As the security company tells it, 9-year-old Benjamin Carubba, who lives in the New Orleans area, developed an intense fear of ghosts. So his mother, an ADT customer named Katie, dialed the security company and surreptitiously asked the rep who answered, Xavier Rollins, to tell Benjamin a white lie—that the Carubbas' system includes ghost monitors.
Audio of the conversation shows Xavier obliging wholeheartedly, explaining to Benjamin that the system will automatically call the police if any wandering spirits found their way into the Carubba home.
It's a delightful story, just in time for the run-up to Halloween (the ideal season for peddling both candy and handwringing about general mayhem). ADT released the ad online just before Oct. 1 in honor of National Ghost Hunting Day, which is apparently a thing.
The only problem now is if a ghost actually does show up at Benjamin's house.