Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

This Radio Station Made Fun, Clever Use of Album Covers in Ad for Its Morning Show

$
0
0

Vancouver radio station Rock 101 has a TV spot for its "Willy in the Morning" oldies show, and it's actually good. No, really.

Titled "Covers," it shows people lip-syncing '80s and '90s pop songs (yes, we're all getting old) and posing with each song's album cover as a clever aesthetic hook. The guy mouthing "Sussudio" is a little too into it, especially considering how cornball Phil Collins got from there, but overall this is a smart pitch for a distinctly nonvisual medium. I'll even forgive them for ending with Loverboy.



After watching the ad, I looked up some clips of Willy's show and, real talk, I'm kinda jealous. Morning radio is a comedy graveyard here in the U.S., so the fact that Willy has something approaching a normal human personality is blowing my mind.

The ad was made by Vancouver agency Spring, and features Willy and his Rock 101 friends.


Viewing all articles
Browse latest Browse all 11736

Trending Articles