One of these days, Carl's Jr. may go back to selling food rather than women. But until then, there are plenty more glistening, jiggling body parts to show in extreme close-up, and more off-puttingly moist biting and chewing noises to simulate. At least they change the models up once in a while. The latest one—following in the notorious footsteps of Kate Upton and Kim Kardashian—is noted swimsuit wearer Nina Agdal, who undresses and fornicates on a beach with the chain's new Charbroiled Atlantic Cod Fish Sandwich in the spot below, which broke in some markets during the Super Bowl. At the end, she is approached by a sunburned man—but sticks with her sandwich, because she prefers flesh that's charbroiled rather than fried.
The client's first quote in the release is about religion. "For almost half a century, whenever fast-food customers wanted to get a fish sandwich during Lent, they had one choice: fried," says CMO Brad Haley. "With our new Charbroiled Atlantic Cod Fish Sandwich, we've changed all that. For the first time in the industry, our guests can get a premium-quality fish sandwich that tastes great and is lower in calories because we charbroil it just like we do our burgers."
Glenn Cole, creative director and partner at Carl's Jr. agency 72andSunny, speaks to the talent in the spot. "Nina was a casting no-brainer," he says. "We have a healthy product, we're at the beach, we're in SI Swimsuit season. And it didn't hurt that she is very accustomed to being hit on by dubious sunburned guys."
See the director's cut (more body parts) and a behind-the-scenes video after the jump.