Got $394 million lying around? You should go look at Century 21's latest property listing—a lovely house in Washington, D.C., whose current residents are moving out in January.
The listing for 1600 Pennsylvania Ave. has all the details of the historic mansion. It's almost 55,000 square feet, with 132 rooms, 35 bathrooms and 52 acres of land.
But alas, even if you have half a billion dollars, it's not actually for sale. This is a MullenLowe stunt for Election Day. You'll notice a "Help Find the Next Tenant" button, which allows you to find your closest polling location.
It's a fun little gimmick that makes great use of the marketer's familiar web presence. And it continues a run of similar stunts—the most famous of which, perhaps, involved putting Walter White's Albuquerque home for sale on Craigslist on the night of the Breaking Bad finale in 2013.
CREDITS
Client: Century 21
Agency: MullenLowe
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Creative Director: Jon Ruby
Creative Director: Enrique Camacho
Art Director: Ian Todd
Copywriter: Bryan Hradek
Digital Imaging Supervisor: Nick Bleil
Dir., Dev Operations: Steve Laham
Sr. Developer: Dan Johnston
QA : Eliza Pedersen
Group Head, Digital Producer: Natalie Bergeron
Senior Business Affairs Manager: Vanessa Fazio
VP, Director of Art Production: Tracy Maidment
VP, Account Director: Emily Mahlman
Account Supervisor: Brittany Zahoruiko
Senior Account Executive: Sammy Toole
Senior Account Executive: Meaghan Quinn
Senior Account Executive: Lauren Zinn
Project Manager: Jessica McLeod