What is it about slow-motion footage that makes guys look even more amusingly idiotic than usual? Do we simply find it funny when men's physical movements decelerate to the point where they match their mental ones? Whatever it is, it works pretty well in commercials. The classic example is the famous Carlton Draught commercial from a few years back—a veritable opera of sluggish male moronitude. Now, Buffalo Wild Wings—always ready to salute, in a good way, the inherent imbecility of the hairier sex—has done something similar in this ad from agency 22squared. You can just feel the male brains in the ad struggling to comprehend their predicament. Buffalo Wild Wings is the only corporate sponsor for the NCAA in the casual dining category, and as such, it can call itself the "Official Hangout of NCAA March Madness." The new campaign positions the chain as the only place for sports fans during March Madness and beyond. Two more spots and credits after the jump.
CREDITS
Client: Buffalo Wild Wings
Agency: 22squared
Chief Creative Officer: Scott Sheinberg
Chief Creative Director: John Stapleton
Creative Director/Copywriter: Kevin Botfeld and Curt Mueller
Director of Production: Matt Faris
Executive Producer: Lori Lawery
Business Affairs Manager: Angela Eddleman
Director of Client Services: Ed Klein
Account Supervisor: Brooke Kramer
Sr. Account Executive: Emily Paradowski
Production Company: Uber Content
Director: Chris Hooper
Executive Producer/Partner: Phyllis Koening
Producer: Alexandra Lisee
Director of Photography: Giorgio Scali
Editorial Company: Beast
Editor: Jim Ulbrich, Beast NY ("Slo Mo" and "Expanded")
Executive Producer: Molly Baroco, Beast Atlanta
Editorial Producer: Eric Brackett, Beast Atlanta
Assistant Editor: Brandon Danowski, Beast Atlanta
Colorist: Billy Gabor, CO3, Atlanta
On Line editors: Deron Hoffmeyer and Michael Wardner, Method Studios, Atlanta
Editor: Will Rossiter, 22squared Tampa ("Built For")
Audio: Erich Netherton, Beast Atlanta
Music Composer: "Built For" - Q Department, NY
Sound Design: "Slo Mo" - Sound Lounge, NY, Sound Designer: Marshall Grupp
