ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.
The ad opens with Golden State Warriors star Draymond Green walking into the office rocking a stylish but not over-the-top outfit and casually greeting a security guard. SportsCenter anchors Steve Levy and John Buccigross then stroll in—wearing progressively ridiculous dress, and receiving a somewhat different reaction from the security guard.
Wieden + Kennedy New York's long-running "This Is SportsCenter" series reliably skewers the more ridiculous aspects of sports fandom, and the latest entry is no exception. Another staple of the series is that the network's own anchors are usually the butt of the joke, allowing them to parody trends among athletes while enlisting their participation.
There's an undeniable charm to seeing Buccigross stroll into work wearing fuzzy yellow earmuffs, goggles, a see-through mesh shirt and yellow pants while clutching what appears to be a studded leather bag.
CREDITS
Client: ESPN
Agency: Wieden + Kennedy New York
Executive Creative Directors: Karl Lieberman
Creative Directors: Brandon Henderson, Erwin Federizo
Art Director: NJ Placentra
Copywriter: Alex Ledford
Producer: Alexey Novikov
Head of Integrated Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Matt Angrisani
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Post Executive Producer: Sasha Hirschfeld
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
Assist: Joseph Miller
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer