From its inception, AMC's Better Call Saul has indulged in fake ads starring characters from the Breaking Bad prequel—beginning with the Albuquerque billboard from the summer of 2014 showing Bob Odenkirk as "James M. McGill, attorney at law," who eventually, of course, would become Saul Goodman.
Now, with season 3 of Better Call Saul coming this spring, AMC has unleashed a wonderful fake TV commercial featuring one of Breaking Bad's most notorious characters, Gus Fring, pitching his infamous chicken chain, Los Pollos Hermanos.
The ad is perfectly insipid, spoofing the anodyne blandness of so much bottom-feeding fast-food advertising. And Fring, played by Giancarlo Esposito, is perfectly sunny-faced, concealing his heart of darkness in grinning pitch for curly fries.
See the spot here:
Esposito shared the ad on Twitter, and hinted that Fring's backstory and rise to extreme evildoer will be told in the upcoming season of Better Call Saul. (Fans had expected as much when the first letters of each episode from last season spelled out "FRING'S BACK.")
I'm back!! What you've been waiting for, the rise of Gus is coming! Check this out...#PollosHermanospic.twitter.com/CLQubJVWNK
— Giancarlo Esposito (@quiethandfilms) January 11, 2017
To say Breaking Bad/Better Call Saul fans are excited about the return of Walter White's ultimate nemesis would be an understatement.
OMG OMG OMG GUS FRING IN BETTER CALL SAUL?!
— airwreck (@e_alexander0506) January 12, 2017
FUCK YES! BETTER CALL SAUL SEASON 3 IS GONNA HYPE! GUS FRING IS BACK BABY https://t.co/Ilw6fwOlKY
— Tyler Binkley (@BinkTyler) January 11, 2017
hell yeah, now there's a reason to watch #BetterCallSaul ..
— Ahmed A. Helmy (@ahmed_j22) January 11, 2017
Gus Fring is coming , goddammit ..