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Nike Looking Forward to 2032 Cairo Olympics


Nike continues to hog the advertising spotlight around this year's Olympics despite not being an actual Olympic sponsor. In addition to the brand's stellar "Find Your Greatness" spots, Wieden + Kennedy has also produced an epic new Jordan Brand spot that shows how today's talented youth can inspire tomorrow's great rivalry. Directed (oddly enough) by the Dutch filmmaker Matthijs van Heijningen Jr., best known for remaking The Thing in 2011, "This Is Where It Starts" follows two young basketball phenoms as they excel through college and become star players in the 2032 Olympics (apparently being played in Cairo, Egypt). Along the way, sharp-eyed fans can catch a few Easter eggs, like the Michael Jordan-owned Charlotte Bobcats winning the NBA championship in 2031. Considering they finished this past season with the worst winning percentage in NBA history, I'd say 2031 is a safe bet for their comeback year.

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