Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11672

Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers

$
0
0
Godiva has made waves in Japan this month by questioning a Valentine's Day tradition in which women are expected to buy giri choco, or "obligation chocolate," for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian chocolatier ran a full-page ad on Feb. 1 in the Nihon Keizaki Shimbun...

Viewing all articles
Browse latest Browse all 11672

Trending Articles