Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone

$
0
0
Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle is nowhere to be seen. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called spice of life. A series...

Viewing all articles
Browse latest Browse all 11736

Trending Articles