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What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?

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If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf's Gerry Graf, 360i...

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