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Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’

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A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week's episode of Seinfeld. But no longer. The last year has marked a distinct shift in power...

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