Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes

Snapchat's latest viral lens didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality lens promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA...