Channel: Adweek Feed
Mark channel Not-Safe-For-Work? cancel confirm NSFW Votes: (0 votes)
Are you the publisher? Claim or contact us about this channel.

Ragú Is Comfort Food for Kids Who've Just Seen Their Parents Have Sex


This Ragú spot from ad agency Barton F. Graf 9000 sends a kid into his parents' bedroom, where he presumably sees them having sex. A meal slathered with Ragú pasta sauce is then positioned as comfort food after such a shock. (Thankfully, we never learn how Mom and Dad were positioned.) The spot for the Unilever brand broke during the Olympics and is surging on YouTube, heading toward half a million views with copious commentary, pro and con, and endless "saucy" references to "al dente," "Prego/preggo" and "sausage and meatballs." (At least he didn't stumble across his parents alfresco—in the backyard pool, perhaps—then he'd really be traumatized.) The tagline is: "A long day of childhood calls for America's favorite pasta sauce." I'd have thought a heaping dish of double chocolate swirl would be more comforting, but after watching those Little Baby's Ice Cream ads, I think we'd better stick with the marinara. Check out a second, spit-themed 30-second spot after the jump, along with a couple of :15s.

Latest Images

Trending Articles